Social media marketing is a powerful tool. It can be used to generate positive associations with a brand. It helps to keep businesses on the minds of their followers, especially when the brand avoids the use of too many hard ads or sales. Consumers recall useful content or content that has made them laugh far more readily. When consumers associate good feelings with a business they are more likely to be loyal to that brand and feel that they are trustworthy.
There are many other positives to social media marketing. It can be used to enhances your customer services, you can use it for research and development, SEO and increase sales. If you’re a new business and you’d like to venture into social media we have three social media tactics for you to try.
Social Media Marketing Tactics
- Secure your profiles on all the major social media platforms, even if you don’t have products to sell. You need to be where your customers are, so grab yourself a profile on all of them including, Facebook, Twitter, Pinterest and Instagram. Use it to generate an interest in your business and encourage the power of word of mouth marketing. Nielsen reported that 92% of consumers consider their favourite type of advertising is media. Friend and acquaintance recommendations came out on top. Use your audience to gain reviews, to leave feedback and to share your content.
- Connect with businesses that are on the same wavelength as you. Put customer experience high up in your priorities by connecting with businesses that have the same values. Share each other’s content and spend time interacting publicly for everyone to see. By doing so you can increase your search engine rankings.
- Make someone responsible for social media marketing. You need someone on the job. It can’t be something you dip in and out of whenever you remember to. You could hire a new employee, outsource your social media marketing or train someone up in-house. They will need to:
- post daily updates
- monitor responses
- reply to questions
- research topics and businesses to share and interact with
They should work closely with your sales team and be aware of all promotions. They will need to be able to provide information to your followers quickly and accurately.
Using social media is essential for all new and old businesses. It’s an excellent way of building a community, promoting word of mouth advertising and forming long-term relationships with your audience. Speak to us about our social media marketing services and training.