Social media marketing changes and evolves and when used correctly it plays an important part in any digital marketing strategy. According to the recent Emarsy’s 2019 report around 42% of the world’s population are active on social networks, of which 90% of these users interact with brands on these platforms. Standing out is hard for any business, getting seen isn’t always easy, so how can you get seen? Here are 3 techniques you should be using in 2019.
The Word of the Influencer
It would be amazing if all brands could afford to work with some of the major influencers, but that’s just not possible. However, micro influencers are attainable by all and just because they don’t have huge numbers of followers doesn’t mean they aren’t worth investing in. Micro influencers can provide you with reviews and features on social media sites and even their own websites. Their engagement levels in relation to their follower count are often higher too. More importantly, micro influencers are often trusted more compared with celebrities known for selling out. If you have the budget, combine celebrity influencers with micro influencers to expand your reach.
Excellent Customer Service
Providing the best customer service is one of the best ways to encourage loyalty and gain exposure through word of mouth advertising and social shares. Social media is an excellent customer service tool that is often overlooked by smaller businesses. Pick one or two platforms to concentrate on and ensure the customer service provided is top notch. Be there to provide answers and help to those requesting it.
Look for conversations regarding your brand but also similar services and products that are out there on the market. Join in, give help, be transparent and listen to what your customers are talking about and saying about you. Set up separate help profiles If you want to keep customer feedback separated from your main accounts. Just remember to make sure the links to customer service lines are available on all platforms.
User Made Content
Use your customers to create content to share across your social media profiles. Make their experiences and shout outs work harder by sharing them and turning them into content to use as and when you please. One of the best things about user-generated content is the low price, it’s available for free. Let your customers know you’re looking for their posts by creating hashtags and even offering exclusive discounts or opportunities to win prizes in exchange for tagged posts on platforms such as Instagram, Twitter, and Facebook. Don’t forget to inform customers that you wish to share content on your own channels.
How are you using social media in your digital marketing strategy? Give us a call to discuss ideas or if you’d like someone to manage your campaigns online.