How do you plan on improving your Twitter marketing in 2017? If your feed has become a little lack luster and you’ve been sitting on the same amount of followers for weeks, it must be time to have a little rethink. We have 3 tips that we hope will help you to add a little spice and life to your Tweets and start 2017 off on the right foot.
- Video is everything right now. Periscope is one app that you can use to go live on Twitter and connect with your audience in real time. You can use it for a variety of promotional events, perhaps to showcase a new product, to answer questions, to give a little peak at behind the scenes or announce a competition. You could even live stream an entire event if you wanted to. Create a hashtag for your video and build up some hype in the weeks before going live, share the time and the date in your on and offline marketing and see how video evolves for your business.
- Pay attention to the trending stories and jump on board. You’ll need to think about how you can jump on the back of a trending story and bend it to work for you. The #MannequinChallenge is a recent trend that businesses could easily get involved with. Trends like these are a great way to show the personality of your brand and that you’re up to date with what’s happening.
- Run weekly polls to learn more about your audience and let them learn more about you. Make the poll engaging, something your audience will want to interact with, but make it relevant to your business too. Remember to pin your poll to your profile to increase visibility and cross promote your poll on your other channels. Publish the results once the poll comes to an end and use this time to share your expertise or personal opinion.
We hope you’ll find these three Twitter marketing tips useful. Don’t forget to get in touch if you’d like to discuss outsourcing your social media marketing.