I am of a certain age, as much as I hate to admit it, the thought of going out (pre lockdown) at 10pm at night (when my son generally started…
To put it simply, keywords are phrases inside your copy within your site's content and they make it possible for people to find your site, using search engines, as they…
Meta tags are bits of text that describe the content on a page. You won't be able to see all the meta tags on a page, unless you check the…
Google wants to provide the users of the search engine with high-quality content. A lot of what is considered to be high quality has been established through trial and error.…
If you want to market your business (who doesn’t?) then you need content marketing. It’s a powerful tool that is essential for your marketing strategy. Let’s take a look at…
When it comes to email marketing, it’s a great idea to learn best practices rather than putting all your energy into hacks and tricks. Don’t get us wrong, hacks and…
One of the SEO trends expected to increase in 2017 is the use of voice search. Voice search is no longer used just for fun; it’s fast becoming a quick…
When marketing on social media it’s important to monitor how much traffic comes to your website from these sources. This is where UTMs come in. UTM stands for Urchin Tracking…
Good news for all businesses using Pinterest to promote their brand. The image-based social network has brand new looks that have been launched for business profiles. The new look gives…
Newsletters still have many benefits for the business that choose to use them, whether they sell products or services. Some business owners think that newsletters have been taken over by…
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