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Keywords | What Are Keywords? How Do They Affect SEO?

Keywords | What Are Keywords? How Do They Affect SEO?

  • Post published:5th March 2020
  • Post category:Blog

To put it simply, keywords are phrases inside your copy within your site's content and they make it possible for people to find your site, using search engines, as they…

Continue Reading Keywords | What Are Keywords? How Do They Affect SEO?
Meta Tags | What Are Meta Tags? How Important Are They?

Meta Tags | What Are Meta Tags? How Important Are They?

  • Post published:3rd March 2020
  • Post category:Blog

Meta tags are bits of text that describe the content on a page. You won't be able to see all the meta tags on a page, unless you check the…

Continue Reading Meta Tags | What Are Meta Tags? How Important Are They?

Digital Content Style Tips from Google

  • Post published:20th October 2017
  • Post category:Search Engine Optimisation

Google wants to provide the users of the search engine with high-quality content. A lot of what is considered to be high quality has been established through trial and error.…

Continue Reading Digital Content Style Tips from Google

3 Reasons Why Content Marketing is Essential

  • Post published:19th June 2017
  • Post category:Digital Marketing Strategy

If you want to market your business (who doesn’t?) then you need content marketing. It’s a powerful tool that is essential for your marketing strategy.  Let’s take a look at…

Continue Reading 3 Reasons Why Content Marketing is Essential

Simple Tips to Improve Your Email Marketing

  • Post published:20th March 2017
  • Post category:Digital Marketing Strategy

When it comes to email marketing, it’s a great idea to learn best practices rather than putting all your energy into hacks and tricks. Don’t get us wrong, hacks and…

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3 Ways to Optimise Your Website for Voice Search

  • Post published:20th January 2017
  • Post category:Digital Marketing Strategy

One of the SEO trends expected to increase in 2017 is the use of voice search.  Voice search is no longer used just for fun; it’s fast becoming a quick…

Continue Reading 3 Ways to Optimise Your Website for Voice Search

How to Create Unique UTM Links for Social Media Marketing

  • Post published:16th January 2017
  • Post category:Digital Marketing Strategy

When marketing on social media it’s important to monitor how much traffic comes to your website from these sources. This is where UTMs come in. UTM stands for Urchin Tracking…

Continue Reading How to Create Unique UTM Links for Social Media Marketing

Pinterest Releases Rotating Showcase

  • Post published:12th December 2016
  • Post category:Digital Marketing Strategy/Social Media

Good news for all businesses using Pinterest to promote their brand. The image-based social network has brand new looks that have been launched for business profiles. The new look gives…

Continue Reading Pinterest Releases Rotating Showcase

3 Reasons to Send Newsletters to Your Customers

  • Post published:2nd December 2016
  • Post category:Digital Marketing Strategy

Newsletters still have many benefits for the business that choose to use them, whether they sell products or services.  Some business owners think that newsletters have been taken over by…

Continue Reading 3 Reasons to Send Newsletters to Your Customers

Revamp Your Email Marketing for 2017

  • Post published:28th November 2016
  • Post category:Digital Marketing Strategy

How hard have your newsletters worked for you over the last 11 months? Have your efforts been lacking? Email marketing is a powerful way of retaining customers, gaining new customers…

Continue Reading Revamp Your Email Marketing for 2017
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