I’m sure you’re already aware of the importance of marketing your start-up. New businesses benefit from working hard getting news about their brand ‘out there’, developing relationships with potential customers, expanding your audience and being present on social media. This is all wonderful and worthwhile stuff, but when you’re a new business it is very hard to find the time to dedicate to these actions, it’s even hard for established businesses so don’t let that faze you in any way. The problem is that you do need to find the time for these actions so here are a few ways you can go about starting off your social media marketing journey.
- Create your customer persona. Learn about who your average customer is, their age, interests, demographics, background, their challenges and fears and so on. Once you have this information you can use it to find out where your typical customers spend time on social media. This will help you narrow down the social platforms to use to just 2 or 3, saving you time in the long run. You don’t need to be everywhere but you do need to be where your target audience is.
- Schedule your posts and be consistent with times and days. Let your audience know when to expect you and make each post fresh and as engaging as possible. Research into the social media platforms you’re using and design posts that prove to be successful on said platforms. If you’re short for time dedicate some time each week or month to take plenty of quality photos (or source suitable images with the correct) for you to edit and turn into graphics to last you over a set period of time. Don’t forget videos too, videos are a great way of engaging with your customers and can be a great way of bringing customers back to you to catch up with your latest content.
- Schedule time to spend checking in on your social networks and check for any feedback, questions or comments. Respond to each person in order to build a relationship with them and to show potential customers/followers that you’re present.
- Social networks should not be used only to push sales. Use the 80/20 rule when scheduling your content. 80% of what you post should not be about your service or products. The 20% is for your related product/service content, inform people of your new lines, sales, discounts, trials and so on.
- Use these techniques to encourage engagement with your audience: polls, surveys, quizzes, competitions, visuals, humour, featured customers, charity fundraising/awareness.