Top 5 Digital Marketing Stats of the Week
Here are our top 5 most important digital marketing stats of the week. iPhone owners are the bigger spenders Data has been published by Poq Studio that reveals the behaviour…
Top 5 Digital Marketing Stats
Here we are again, our weekly top 5 digital marketing stats. 42% now bank on mobile, yet banks are still failing to advertise to the majority audience BuzzCity have revealed…
Google to introduce custom audiences targeting feature
Facebook's custom audience targeting is the most used of it's kind. The concept is simple: advertisers provide a list of the email addresses of their customers and Facebook uses those…
5 Mobile Marketing Stats
Here is another 5 digital marketing stats - this week I am focusing on Mobile marketing stats. More than one quarter of Consumers to use mobile payments in 2015 eGifter…
Social Proof in Marketing
What’s “Social Proof”? Have you ever walked past a nightclub with a line 50ft out the door and immediately thought “it must be brilliant in there”? That’s social proof. Or…
Ford opts for social-orientated marketing strategy
Ford is shifting from a marketing strategy that is primarily based on media relations to one fixated on storytelling. Mark Truby, vice president of European communications at Ford, told The…
Top 4 Digital Marketing Stats for the Week
Once again, here are your top 4 digital marketing stats for the week. Mobile Commerce is growing - a lot. Ispos and PayPal reports that mobile shopping is growing 4…
Email subject lines: the best words to boost open rates
Crafting good email subject lines that will appeal to a vast, unpredictable host of customers is inherently difficult. The difficulty is trying to find a system or style to use…
Aster Group Case Study – Developing a Social Media Strategy
The Business Challenge The Aster Group provide affordable housing, maintenance and repair services for homes and care services for the vulnerable and elderly and have over 75,0000 customers across central…
Is Facebook Advertising Actually Beneficial?
Whether we like it or not, Facebook has become a massive part of all of our lives, and if you’re running a business it is supremely important that you are…
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