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Intrusive Interstitials to be Penalised by Google

  • Post published:29th August 2016
  • Post category:Mobile Marketing

Google is committed to improving the mobile search experience for their users. They have worked hard to encourage all websites to be optimised for mobile and now they’re about to…

Continue ReadingIntrusive Interstitials to be Penalised by Google

Google Gives Warnings to Not Mobile-Friendly Websites

  • Post published:22nd April 2016
  • Post category:Mobile Marketing

It’s only a month before Google’s mobile-friendly  website algorithm boost is launched. That gives website owners just a matter of weeks to get things sorted out to avoid being pushed…

Continue ReadingGoogle Gives Warnings to Not Mobile-Friendly Websites

Google’s Mobile Friendly Algorithm Updating this May

  • Post published:8th April 2016
  • Post category:Mobile Marketing

Google are committed to making the web more mobile friendly. Their latest news update on the matter was released on March 16, 2016. They announced that as of the beginning…

Continue ReadingGoogle’s Mobile Friendly Algorithm Updating this May

Mobile SEO – What You Need to Know

  • Post published:4th April 2016
  • Post category:Mobile Marketing

Paid search is proving to be the most powerful way of getting ads seen on the first page of mobile search, simply because the screen limits the amount of results…

Continue ReadingMobile SEO – What You Need to Know

SMS Remarketing Now Available on Google AdWords

  • Post published:4th December 2015
  • Post category:Mobile Marketing

Google has been kind enough to give marketers a boost by introducing two new features to AdWords.  The first featured was specifically designed to give retailers a chance to capture…

Continue ReadingSMS Remarketing Now Available on Google AdWords

Google’s Mobile Ads CTR On The Up

  • Post published:27th November 2015
  • Post category:Mobile Marketing

  Google have been working very hard to monetise the mobile search engine in the last few months. The aim of the changes was to increase the number of ad…

Continue ReadingGoogle’s Mobile Ads CTR On The Up

3 Content Marketing Tips for Mobile Audiences

  • Post published:16th November 2015
  • Post category:Mobile Marketing

  Mobile phones are everywhere these days. We use these very smart gadgets to browse our social media networks, check emails, visit websites, read articles, books and magazine and buy…

Continue Reading3 Content Marketing Tips for Mobile Audiences

Top 4 Digital Marketing Stats for the Week

  • Post published:23rd February 2015
  • Post category:Digital Marketing Strategy/Mobile Marketing

Once again, here are your top 4 digital marketing stats for the week. Mobile Commerce is growing - a lot. Ispos and PayPal reports that mobile shopping is growing 4…

Continue ReadingTop 4 Digital Marketing Stats for the Week

Mobile Optimisation: It’s important.

  • Post published:3rd December 2014
  • Post category:Digital Marketing Strategy/Mobile Marketing

The importance of ensuring your websites are mobile friendly. Two thirds of people in the UK and America have smartphones. Firstly, let that sink in. Secondly, realise the importance of…

Continue ReadingMobile Optimisation: It’s important.
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