If you want to market your business (who doesn’t?) then you need content marketing. It’s a powerful tool that is essential for your marketing strategy. Let’s take a look at why you should not overlook content when it comes to your business.
Internet Savvy Customers
Modern day Internet users tend to know what they’re doing online. They are aware of when they’re being targeted by digital advertising. Banner ads and takeovers are not as efficient as they once were. Many customers are even going as far as installing ad blockers on their browsers. One of the best ways to reach these clever users is by offering them some content. Give them articles that are of use to them, teach them things, connect, have a purpose. Meet their expectations and help them on their journey to making a purchase with you.
Content Travels Far and Wide
Content isn’t limited to your website or your printed materials. Content can have wings! You can place your content where your customers are. Social media and paid media give you the opportunity to spread the word with very little effort.
You can push your content creation further by asking your employees from all departments to get involved. Most people love to take photos on their smartphones these days. Encourage them to take photos to share with your social media marketing manager and your content will be rich and varied.
Expand even further by encouraging your customers to create content for you. Something as simple as creating a unique hashtag for your business can work wonders. Your customers tag you in their photos and updates and create content on your behalf.
Content marketing is also beneficial when going global. Sharing your content on a global scale is not as challenging as it once was. However, there are a few things you’ll need to consider. Not all content can be marketing globally. Make sure that you work on local and global content with the cultures and customs in mind. Repurposing content is a great way of getting the most out of the copy you create.