PPC can be used as part of your digital marketing strategy. Many businesses will use PPC alongside their SEO to gain full benefits. Others will pick one or the other. Either way, it’s important to know what the benefits of using PPC are before you decided to use or not use the strategy. SEO is king when it comes to click through rates. Organic search results do better than paid search, but that doesn’t mean that PPC doesn’t have its uses. Here are 5 of the benefits of PPC that we think you should know. Before we continue we would encourage you to give us a call so we’re able to help you decide the best route for your individual business.
Links Above the Fold
Paid links head straight to the top of the page, they are above the fold. Above the fold mean that users don’t have to scroll down to find your link. Desktop search results show four ads on average and there are three shown on mobile devices. These links are shown regardless of whether the user scrolls down or not.
Tailoring Your Links
These are not just links, they are advertisements that you create. You have a lot more control about the content of your link on the SERPs. You’re able to tailor your ad to help increase the click through rates. Some of the options you can use include use of the sitemap, bullet points and pricing.
Adding Visuals to the Search Engine
If you have products to sell you can use product listing ads. These ads allow you to add visuals to your links and these can increase the click through rate. Users are show the image of the product they’re searching for, something not provided in organic search.
Organic SEO takes time. While you work on increasing your organic links, PPC can be used for an instant kick. It’s possible to create a PPC and have it deliver results in a matter of weeks. This is the fastest way to get your links in front of your audience.
One of the best ways to increase click through rates is by targeting your audience with your ads. PPC allows you to do just that. You can target in so many ways, using keywords, the time of day and days of the week your audience is more likely to be searching, location, previous visits and more.
These are just 5 of the many benefits of using PPC. Talk to us to find out more.