Google has made a change to its ad policies, effective immediately. The policies now include a full on ban on their ads appearing on websites using pop-under ads. What are…
Let’s take a look at some of the major trends that have come to pass during the past 7 months in pay-per-click advertising. Machine Learning Continues to Grow Machine Learning…
Are you struggling to see the results you’re aiming for with your PPC campaigns? Perhaps you haven’t reached out to a digital marketing company for their expert assistance and you’re…
PPC can be used as part of your digital marketing strategy. Many businesses will use PPC alongside their SEO to gain full benefits. Others will pick one or the other.…
Have You Focused on Mobile Search Marketing? In order to put your website in front of your audience, you need to optimise your marketing for the search engines. By doing…
Changes Made to the YouTube Partner Program YouTube is trying to make positive changes to their YouTube Partner Program after advertisers pull their ads from the popular video sharing site. …
Google has announced that they have tracked 4 billion visits to stores from online ads. This figure is an increase of 3 billion that was recorded less than 12 months…
Google and Bing allow marketers the opportunity to target their PPC campaigns to specific devices. Today we’re going to be looking at the pros and cons of segmenting your campaigns…
New Ad Targeting Options on Snapchat Snapchat is changing the way it allows brands to retarget their ads, now allowing for mobile device matching and email matching. These types of…
On Monday, we took a look at the new changes that are being introduced to Google AdWords. Today it’s the turn of Google Analytics. Here are a few details of…
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