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Google Ads Banned on Sites with Pop-Unders

  • Post published:17th July 2017
  • Post category:General News

Google has made a change to its ad policies, effective immediately. The policies now include a full on ban on their ads appearing on websites using pop-under ads. What are…

Continue ReadingGoogle Ads Banned on Sites with Pop-Unders

PPC Developments in 2017

  • Post published:10th July 2017
  • Post category:Digital Marketing Strategy/Digital Training and Qualifications

Let’s take a look at some of the major trends that have come to pass during the past 7 months in pay-per-click advertising. Machine Learning Continues to Grow Machine Learning…

Continue ReadingPPC Developments in 2017

3 Tips to Improve PPC Performance

  • Post published:5th June 2017
  • Post category:Digital Marketing Strategy

Are you struggling to see the results you’re aiming for with your PPC campaigns? Perhaps you haven’t reached out to a digital marketing company for their expert assistance and you’re…

Continue Reading3 Tips to Improve PPC Performance

5 Benefits of Using PPC

  • Post published:2nd June 2017
  • Post category:Digital Marketing Strategy

PPC can be used as part of your digital marketing strategy. Many businesses will use PPC alongside their SEO to gain full benefits. Others will pick one or the other.…

Continue Reading5 Benefits of Using PPC

5 Simple Mobile Search Marketing Tips

  • Post published:21st April 2017
  • Post category:Mobile Marketing

 Have You Focused on Mobile Search Marketing? In order to put your website in front of your audience, you need to optimise your marketing for the search engines. By doing…

Continue Reading5 Simple Mobile Search Marketing Tips

YouTube Make Changes to Appease Advertisers

  • Post published:14th April 2017
  • Post category:General News

Changes Made to the YouTube Partner Program YouTube is trying to make positive changes to their YouTube Partner Program after advertisers pull their ads from the popular video sharing site. …

Continue ReadingYouTube Make Changes to Appease Advertisers

PPC – Google Improving Store Visits Data for Advertisers

  • Post published:7th April 2017
  • Post category:General News

Google has announced that they have tracked 4 billion visits to stores from online ads. This figure is an increase of 3 billion that was recorded less than 12 months…

Continue ReadingPPC – Google Improving Store Visits Data for Advertisers

Advantages and Disadvantages of Using Device Specific PPC Campaigns

  • Post published:6th January 2017
  • Post category:Digital Marketing Strategy

Google and Bing allow marketers the opportunity to target their PPC campaigns to specific devices. Today we’re going to be looking at the pros and cons of segmenting your campaigns…

Continue ReadingAdvantages and Disadvantages of Using Device Specific PPC Campaigns

Snapchat Introduces New Ad Targeting Options

  • Post published:10th October 2016
  • Post category:Digital Marketing Strategy

New Ad Targeting Options on Snapchat Snapchat is changing the way it allows brands to retarget their ads, now allowing for mobile device matching and email matching. These types of…

Continue ReadingSnapchat Introduces New Ad Targeting Options

Changes in Google Analytics and AdWords Part Two

  • Post published:10th June 2016
  • Post category:General News

On Monday, we took a look at the new changes that are being introduced to Google AdWords. Today it’s the turn of Google Analytics.  Here are a few details of…

Continue ReadingChanges in Google Analytics and AdWords Part Two
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