Google Ads Banned on Sites with Pop-Unders
Google has made a change to its ad policies, effective immediately. The policies now include a full on ban on their ads appearing on websites using pop-under ads. What are…
PPC Developments in 2017
Let’s take a look at some of the major trends that have come to pass during the past 7 months in pay-per-click advertising. Machine Learning Continues to Grow Machine Learning…
3 Tips to Improve PPC Performance
Are you struggling to see the results you’re aiming for with your PPC campaigns? Perhaps you haven’t reached out to a digital marketing company for their expert assistance and you’re…
5 Benefits of Using PPC
PPC can be used as part of your digital marketing strategy. Many businesses will use PPC alongside their SEO to gain full benefits. Others will pick one or the other.…
5 Simple Mobile Search Marketing Tips
Have You Focused on Mobile Search Marketing? In order to put your website in front of your audience, you need to optimise your marketing for the search engines. By doing…
YouTube Make Changes to Appease Advertisers
Changes Made to the YouTube Partner Program YouTube is trying to make positive changes to their YouTube Partner Program after advertisers pull their ads from the popular video sharing site. …
PPC – Google Improving Store Visits Data for Advertisers
Google has announced that they have tracked 4 billion visits to stores from online ads. This figure is an increase of 3 billion that was recorded less than 12 months…
Advantages and Disadvantages of Using Device Specific PPC Campaigns
Google and Bing allow marketers the opportunity to target their PPC campaigns to specific devices. Today we’re going to be looking at the pros and cons of segmenting your campaigns…
Snapchat Introduces New Ad Targeting Options
New Ad Targeting Options on Snapchat Snapchat is changing the way it allows brands to retarget their ads, now allowing for mobile device matching and email matching. These types of…
Changes in Google Analytics and AdWords Part Two
On Monday, we took a look at the new changes that are being introduced to Google AdWords. Today it’s the turn of Google Analytics. Here are a few details of…
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