3 Reasons to Send Newsletters to Your Customers

newsletters

Newsletters still have many benefits for the business that choose to use them, whether they sell products or services.  Some business owners think that newsletters have been taken over by social media marketing or RSS, but that’s not the case. There are lots of reasons why you need to send out newsletters and today we’ll be sharing 3 of the most powerful benefits.

There are lots of reasons why you need to send out newsletters. Today, we’re sharing 3 of the most powerful benefits.

Encouraging Customer Loyalty

Taking the time to communicate directly with your customers helps them to build trust and encourages loyalty.  There is a lot of competition out there. How can you encourage them to return to your site?  Newsletters act as friendly reminders. The customer sees your emails in their inbox, you become familiar and they are encouraged to come back to return.The customer sees your emails in their inbox, you become familiar to them and they’re encouraged to come back to your website.

Gain More Traffic to Your Website with Newsletters

Sending out newsletters is a powerful way of getting traffic to your website.  You can use the newsletters to inform your customers of new products or interesting blog posts and news. You can reach out directly to your affiliates who drive traffic through their audiences. Each campaign you send out needs to include calls to action to content that your readers are going to find irresistible. All of the clicks you achieve mean traffic for your website, which is always a good thing.

You Can Target Your Different Audiences

Newsletters provide you with a very easy way of creating targeted content designed for each of your readers. Organise your email list into different categories allowing you to create individual messages. There’s no need to bore your customers with trade or affiliate news. You can send out welcoming emails for your new subscribers or reward older subscribers for their commitment to you. You can even create a list that includes the subscribers that haven’t paid any attention to your emails for a while. Create your lists and think about the type of content they will want to receive and send it directly to their email.

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